The Product — What It Is
The upgraded Ampere Magnus G Max is a tech-centric electric two-wheeler designed for the specific needs of the Indian commuter. It features a new 5-inch PMVA digital cluster and the Ampere Connect App, enabling functionalities such as 'Find My Scooter', geo-fencing, and remote vehicle diagnostics. Built on a chassis with 12-inch wheels, telescopic front suspension, and dual rear shock absorbers, the scooter is engineered for diverse road conditions.
The powertrain utilizes Lithium Iron Phosphate chemistry for the battery, ensuring high thermal stability and a long operational life of 2,00,000 kilometres.
Commercial Opportunity
- Addresses the high-volume family scooter segment looking for a transition from petrol-based mobility
- Competitive pricing at ₹1,09,999 positions the model against both premium EV rivals and mid-range ICE scooters
- Utilizes an extensive network of 400 dealer touchpoints across India for retail and service penetration
- Long-term ownership confidence is supported by a comprehensive 5-year battery warranty
- Over-the-air update capability ensures the vehicle software remains current throughout its lifecycle
Strategic Fit
For Greaves Cotton, this launch reinforces the 'Mobility Solutions' pillar of its diversified engineering strategy. By upgrading its best-selling Magnus model with the NxG.io platform, the company is transitioning from hardware-only sales to a software-integrated ecosystem. This move aligns with the group's broader objective of driving electric vehicle adoption in India through its subsidiary, Greaves Electric Mobility Limited.
The addition of features like Hill Hold Assist and Cruise Control targets urban commuting pain points, strengthening the brand's competitive positioning in the rapidly evolving two-wheeler EV market.
Management Insights
For Bharat, smart mobility must also be practical, dependable and easy to use every day. With the upgraded Magnus G Max, Ampere is bringing meaningful intelligence to the family scooter segment – features that help riders navigate better, ride more comfortably, locate their scooter easily and own an EV with greater confidence.
Financial and Industry Context
Greaves Cotton maintains a strong financial profile with a consolidated annual revenue growth of 17.27% and a significant 83.46% increase in annual net profit. The company operates three manufacturing plants across India, providing the infrastructure necessary for scaling EV production. In the broader industry context, the shift toward electric two-wheelers is driven by total cost of ownership advantages and government incentives.
Greaves is leveraging its 165-year engineering legacy to capture market share in this segment, as evidenced by its 55.77% promoter holding and consistent investment in R&D and digital technology platforms.
