Allied Blenders and Distillers Relaunches Officer's Choice Blue for Premium Segment
Allied Blenders and Distillers Limited (ABD) has unveiled a refreshed identity and premium packaging for its flagship whisky brand, Officer's Choice Blue. The relaunch features a sleek bottle design and aims to strengthen the brand's position in the Premium & Above (P&A) spirits segment.
Allied Blenders to Set Up 46.5 Lakh Case IMFL Plant in AP Following LOI Revival
Allied Blenders and Distillers Limited has secured regulatory approval to establish a greenfield Indian Made Foreign Liquor (IMFL) bottling plant in Andhra Pradesh. The project, enabled by the revival of a state-issued Letter of Intent valid through September 2028, will significantly expand the company's production footprint in Southern India.