Virat Industries Reports 47% Surge in Sock Realization; Rebrands to Brahmcorp Lifestyle
Virat Industries is undergoing a strategic transformation into the Brahmcorp Group following a ₹95 crore primary investment for a controlling stake. The company is pivoting from a low-margin contract manufacturer to a high-margin branded lifestyle player, leveraging a significant rise in average selling prices for its core socks business.
SBC Exports Launches F-Route Clothing D2C Platform to Target High-Margin Retail Segment
SBC Exports Ltd has officially launched its 'F-Route Clothing' digital platform, marking a strategic transition from B2B manufacturing to a direct-to-consumer (D2C) model. This expansion aims to capture higher retail-level margins and establish a technology-enabled presence in India's competitive fashion and lifestyle market.